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 CASE STUDY

Usscreeningsource.com has increased their web traffic each month, since implementing an online advertising campaign in Google and Overture.  

We have top positioning in the national market for our highly competitive phrases that target our specific target audience. They are gaining over 20 new clients each month!

Our national search strategy will be expanding to include the expansion of Search Engine Optimization to position a combination of long term organic high rankings and ad exposure for phrases where organic rankings aren't acheived in the short-term.

This is a highly competitve online market to achieve top rankings.



































Pay for Performance Search Returns

In many cases, a Web Marketing Analysis will reveal that the volume of online searches for your products and services is extensive enough to warrant guaranteed search returns.

Pay for Performance search returns are most commonly referred to as pay-per-click advertising on major search engines, directories and shopping sites. This search engine advertising strategy can be a nice enhancement to drive short term traffic to a site until long term organic rankings are acheived using search engine optimization.

CWM manages muliple online advertising campaigns, which guarantee that your listing(s) will return high for searches on Google, Yahoo, MSN, AOL, other engines and directories. The online advertising program/process is listed below.

Pay for Performance Search Returns

  • Keyword Phrase(s) Pricing: These identified phrases, uncovered in the Web Marketing Analysis, are priced out and minimum bids are determined to target the top 3 positions for most phrases.
  • Competitive Analysis for Target Keyword Phrases: Identify online competitors and ad content / special offers.
  • Develop Ad Budget: Based on competition, keyword phrase pricing and client's marketing goals, an online ad budget is set.
  • Customized Ads: Individual and/or group ads are developed for maximum performance.
  • Installing Ads: Set up ads to appear live for search returns.
  • Monitor Results: Review and analyze traffic resulting from each ad group, continually making adjustments to yield maximum results.
 
 CLIENT TESTIMONIAL.

Debbie,

I wanted to send you an email to thank you for all your help. I could not have increased my business without your help with my website. Initially, my website looked great but I didn't gain any clients because potential customers couldn't find the site. If you don't show up on search returns on the first couple of pages, potential customers won't find you.

I am now gaining at least 25 new clients per month because I have presence on the web. I already had some top ranking with your help in optimizing my site but my business really started increasing after I started doing the paid ads on google and overture. I admit I was skeptical. Also I wasn't sure if I could afford to pay for ads. Once I tried it I found that I could afford online advertising because it was increasing my business tremendously.

In today's market, businesses have to be willing to try new things. People don't buy products and look for services like they use to. I started out trying to sell in my local area and my business couldn't continue within that one market. I am now selling in 38 states due to your help with marketing my site.

Thank again for all your help!

Sincerely,

Valerie Smith, President
Blue Grass Drug Screen, Inc.
www.usscreeningsource.com
8/25/04

CWM can answer the most common Pay for Performance online advertising questions . . .

  • How do you track conversions from pay-per-click search returns?
  • Can I advertise online with a fixed monthly budget amount?
  • How do you track the number of times the ads are seen and how many clicks each phrase receives?

Email Us or call 502-314-43419 for more information on guaranteed Pay for Performance search returns today!

Our SEO specialist has acheived high ranking results and online exposure for client web sites for the past 5 years. CWM implements proven optimization techniques, cost effective pay for performance advertising strategies, targeted directory and shopping listings to acheive maximum online exposure for clients.

Call 502-314-4319 for a 30 minute initial phone consultation, online inquires receive a FREE consultation.

Take a look at our Search Engine Optimization Packages to target long term, natural search returns.

Call or email NOW for immediate assistance.

E-mail Us

Call 502-314-4319 TODAY!



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